Mercer University’s athletic department has launched an advertising campaign that asks students to pay to play college football.
The campaign, “Playing the Game,” begins Monday, and will run for three weeks and includes the university’s two home football games, as well as the first four days of the season.
In addition, the university is asking students to donate a portion of their paychecks to the American Cancer Society to benefit the American Lung Association.
The school’s student government will be hosting a fundraiser for the campaign during its fall meeting on Wednesday, October 21, the school said in a statement.
“We are proud to serve as a leader in the field of athletic scholarships and we believe it is important for students to be part of that leadership,” the statement reads.
“The goal of our campaign is to support the American Red Cross and our local community, and we will use the proceeds from our campaign to help raise money for American Lung Awareness.
We believe the students of Mercer can and should be part in the leadership of their school and the community, as they work to help others in need.”
While Mercer is the first college sports school to launch a campaign of this kind, others have come out in support of the effort, including Purdue University, Penn State, North Carolina State, and Syracuse University.