JACKSON, Idaho (AP) University of Idaho football coach John Thompson has hired the city of Birmingham as the site of the new home of The World, a new reality TV show he has described as the most powerful and influential channel in the world.
The network, which is owned by CNN, is scheduled to launch in December.
Thompson said it was a no-brainer to move the network’s headquarters from New York, which has seen its share of negative coverage in recent years, to the Idaho capital, which will help draw more viewers.
“We’re going to have the world’s largest, most powerful, most respected brand in the nation, and that’s the biggest prize we can offer,” Thompson said.
The channel is a new iteration of the popular reality show “The Voice,” which aired from 2003 to 2007.
“It’s really about being able to tell stories that matter to people who can relate to them, to those who are like-minded,” Thompson told The Associated Press.
“People are looking for an outlet for their feelings and frustrations.
And The Voice has done a fantastic job of doing that for people who care about the news and what’s happening.”
Thompson will remain in the city as part of a deal to keep the team there through the 2020 season.
The university also said it will offer a new $1,500 scholarship to a local high school student who would like to pursue a career in broadcasting.
“There are no financial considerations,” Thompson’s spokesman said.
“I’m confident that this is a business move that will pay off handsomely.”
The World has become one of the biggest cable shows on the airwaves.
It will air weekly from 1 p.m. to 3 p.y.m., with new episodes available on a subscription-based basis.
The series will premiere on CNN at 9 p.s.m.; MSNBC at 10 p.e.m; Fox News at 1 a.m.(Copyright 2017 The Associated Statesman (KLTV).
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