Posted September 30, 2018 09:50:46 Universities across the UK are using their branding rights to fight to retain their logos and names from being used in marketing campaigns.
Key points:University of Oxford, King’s College London, University of Bristol and Queen’s University in the UK have all fought to keep logos and their names from becoming marketing toolsSome universities in the US are using logos and name from their own institutions to use as marketing toolsOther UK universities including Birmingham, York, Oxford, Newcastle and Reading have also taken part in the battle.
University of Bristol’s chief executive officer, Sir James MacLeod, said: “We have a unique set of distinctive brand and logo rights which we use to ensure we retain a high level of trust.”
We do this by ensuring that the rights we have are available to all members of our academic community, and we can be confident that our brand and identity remain in the public domain.
“I am very pleased that we have had a successful outcome and hope that we can continue to protect the rights of all of our academics in the years ahead.”
He added that he had spoken to the universities about the issue, and they were happy to work with us to address the issue.
“It’s very important for us that we don’t lose our unique brand and we want to do everything we can to ensure that we retain it.”‘
We will fight’The universities’ actions have led to the rebranding of universities as “University” and “Royal” to distinguish them from their existing logos and brands.
Bristol University’s Dean of Students, David McDonagh, said the university had “very strong reasons” to fight for its rights.
“They have the right to do this for reasons of their own and for the good of the University, and it is not in the best interests of our students to lose them.”
Bristols name and logos are very distinctive and very significant to our brand, and in the process of the re-branding we will fight very hard to preserve the rights to do that.
“A spokeswoman for Oxford University said it had not been able to take part in a legal challenge to the use of the university’s name and logo but that it was willing to discuss its rights with the university and the university was “ready to work” with the authorities to secure the reopening of the case.
She said the name and the logos were “a part of the institution’s identity and history”.”
We will take a close look at this and take action where appropriate,” she added.”
Our university is an academic institution, not a marketing organisation and so we will not use the university name or logos to sell products, services or events.
“The University of Reading said it was working with the Universities Association of Wales to make sure that its name and symbols were not used in advertising.
It added: “Reading is proud to have its name in Welsh and has been an international hub for learning, learning, and learning.””
We are confident that the name will remain in our archives and to be used for educational purposes, and will continue to work closely with the universities to ensure this.
“University of Liverpool said it would “take all appropriate action” if its name was used in any marketing.
A spokeswoman said: ‘We will defend ourselves’The Universities Association for Wales (UAs) has said it will fight for the reworking of university names and logo to comply with EU rules, and said universities will also need to “take steps to protect” their intellectual property rights.
In a statement, Universities Association chairman, Prof Richard Haggerty, said universities should “work with their academic and industry partners to identify new and innovative ways of using our name and trademarks”.”UAs members recognise the importance of protecting intellectual property and we look forward to working with our partners to make this happen,” he said.”
The universities need to work together to ensure the best possible use of their intellectual properties.
“He said the association was “committed to taking action when we can” and would “work closely with universities to achieve a better outcome”.”
As part of our ongoing legal strategy, we will also be discussing our legal options with the UK’s Advertising Standards Authority,” he added.
The Universities Alliance said the rebranded universities would have to make “all reasonable efforts” to “keep and preserve” their trademarks.